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Star Wars Trademarks and the 'Dark Side' of Infringement

With the upcoming release of “Star Wars: The Force Awakens”, the market has been flooded with products related to the movie – everything from clothing to action figures to limited edition ice cream flavors (The Dark Side, dark chocolate ice cream with espresso fudge brownies, cocoa crispy pieces, and white chocolate morsels, and The Light Side, marshmallow ice cream with crispy pieces). In honor of the mass marketing, now is a good time to look at some of the federal trademarks associated with the Star Wars® franchise.

How many live trademarks fall under Chewbacca? Read more about Trademarks.

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In addition to Thriving Attorney, Darin M. Klemchuk is founder of Klemchuk LLP, a litigation, intellectual property, and transactional law firm located in Dallas, Texas.  He also co-founded Project K, a charity devoted to changing the world one random act of kindness at a time.  Click to read more about Darin Klemchuk's practice as an intellectual property lawyer.