Buy a can of Coca-Cola® and it might cost you a dollar or two. But put that can in the hands of the leading man in your production and he’s wielding something that’s worth billions of dollars: the Coca-Cola® brand. In Part 1, From James Bond to Superman: Is Product Placement the Next Wave of Advertising?, I discussed the growth of product placement into a multi-billion dollar business. We will now focus on potential legal issues if branded products appear in productions without permission of the brand owners.

What legal doctrine allows Saturday Night Live to entertain us with a fake Preparation H commercial? Read more about Trademarks.

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In addition to Thriving Attorney, Darin M. Klemchuk is founder of Klemchuk LLP, a litigation, intellectual property, and transactional law firm located in Dallas, Texas.  He also co-founded Project K, a charity devoted to changing the world one random act of kindness at a time.  Click to read more about Darin Klemchuk's practice as an intellectual property lawyer.