Cause for Confusion? Under Armour Objects to Casey Scherr's Mark

In 2013, snowboarder Casey Scherr (“Scherr”) created a line of shock-absorbing athletic shorts designed to protect the tailbone, branding the line “Ass Armor.” Recently, Scherr’s company filed a trademark application for the ASS ARMOR mark, which apparently is causing pain in Under Armour’s backside. The $3 billion athletic apparel maker has responded by filing a trademark infringement lawsuit alleging the two marks are likely to cause confusion in the marketplace.


Read more about Trademark Litigation.

In addition to Thriving Attorney, Darin M. Klemchuk is founder of Klemchuk LLP, a litigation, intellectual property, and transactional law firm located in Dallas, Texas.  He also co-founded Project K, a charity devoted to changing the world one random act of kindness at a time.  Click to read more about Darin Klemchuk's practice as an intellectual property lawyer.


Craft Beer Companies Choose Collaboration Over Trademark Litigation

Blurred Lines Over Jury Verdict Against Pharrell and Robin Thicke