IMAX Issues Apology After Knee-Jerk Trademark Confusion Accusation
Tech website Ars recently ran an article about SteamVR, a home virtual reality system with a rather bulky set-up, but the developer, Valve Software, said that the benefits outweighed the cost of the bulkiness—so much so that it would be like saying, “I have an IMAX in my house.” IMAX’s attorneys, however, didn’t take the comparison as a compliment. The company issued a letter to the website demanding that any reference to its company be removed immediately.
All about takedown requests, and brands learning how to take a compliment. Read more about Trademark Confusion.
In addition to Thriving Attorney, Darin M. Klemchuk is founder of Klemchuk LLP, a litigation, intellectual property, and transactional law firm located in Dallas, Texas. He also co-founded Project K, a charity devoted to changing the world one random act of kindness at a time. Click to read more about Darin Klemchuk's practice as an intellectual property lawyer.