Trademarks and Brands: Protection Against Infringement – Part I
The following is a summary of basic and advanced tips I have developed for protecting clients’ interests in their trademarks and brands. Often one of a company’s most valuable assets is its trademark, service mark, and/or trade dress. The best way to protect an owner’s right in its mark against use by others, dilution, or loss of good will is by registering the mark. While common law trademark protection can provide some degree of protection against others using similar marks, this protection is generally limited to the particular geographical location in which the mark is being used. Obtaining a federal registration provides added benefits to the owner of the mark, including exclusive rights to use the mark throughout the U.S. and protection against infringers.
What are some unintentional acts that can lead to trademark abandonment? Read more about Trademarks and Brands.
In addition to Thriving Attorney, Darin M. Klemchuk is founder of Klemchuk LLP, a litigation, intellectual property, and transactional law firm located in Dallas, Texas. He also co-founded Project K, a charity devoted to changing the world one random act of kindness at a time. Click to read more about Darin Klemchuk's practice as an intellectual property lawyer.