Football Fans: IP Risks and "The Big Game"
Last year, Super Bowl XLIX was watched by more than 114.4 million viewers, and the cost for a 30-second advertisement spot during the broadcast went for a record $4.5 million. And of course, businesses – small and large – who are not paying millions of dollars for these advertising slots still want to capitalize on the interest in the lead-up to the game as well as the game itself.
Take extra care when promoting your special events, or risk a potential cease and desist from the NFL. Read more about the law surrounding the "The Big Game."
In addition to Thriving Attorney, Darin M. Klemchuk is founder of Klemchuk LLP, a litigation, intellectual property, and transactional law firm located in Dallas, Texas. He also co-founded Project K, a charity devoted to changing the world one random act of kindness at a time. Click to read more about Darin Klemchuk's practice as an intellectual property lawyer.