With men’s and women’s college basketball tournaments well underway, it is important for bloggers, broadcasters, and business owners to be aware of the National Collegiate Athletic Association’s® (NCAA) intellectual property rights and laws governing sales promotions related to basketball tournaments. Displaying signage that includes “March Madness” in a clothing store window or posting an advertisement that reads “Champions Play Here” in a blog post directed to promoting a fitness studio should only be done after receiving written approval from the NCAA.
While most social basketball pools are harmless, don't forget to brush up on the law before checking boxes once March rolls around. Read more about Trademarks.
In addition to Thriving Attorney, Darin M. Klemchuk is founder of Klemchuk LLP, a litigation, intellectual property, and transactional law firm located in Dallas, Texas. He also co-founded Project K, a charity devoted to changing the world one random act of kindness at a time. Click to read more about Darin Klemchuk's practice as an intellectual property lawyer.