Atari Stakes Claim on "Haunted House" Phrase

Throughout the ’70s and early ’80s, Atari was on top of the video game world, but it has not produced any new games in years. These days, the technology company makes more money enforcing its intellectual property profile. And now, it will go before the USPTO in defense of the phrase, “Haunted House,” the name of a game Atari released in 1982 and a phrase found within the title of a game that Hazy Dreams is currently creating.

Is the phrase to generic to warrant protection? Read more about Atari and IP Law.


In addition to Thriving Attorney, Darin M. Klemchuk is founder of Klemchuk LLP, a litigation, intellectual property, and transactional law firm located in Dallas, Texas.  He also co-founded Project K, a charity devoted to changing the world one random act of kindness at a time.  Click to read more about Darin Klemchuk's practice as an intellectual property lawyer.

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