Mary Kay, a cosmetics company headquartered in Addison, Texas, has filed a lawsuit in Texas federal court against the digital coupon website RetailMeNot alleging among other things trademark infringement and trademark dilution for the use of its logo on the RetailMeNot website. Mary Kay does not offer coupons or sell products directly to consumers at all. The RetailMeNot website, however, advertises that it has the company’s coupons on its website, presumably to increase visits to the website, according to Mary Kay’s complaint. Presently, when one runs a Google search for “Mary Kay coupons,” RetailMeNot’s website still pops up as the No. 1 result.
Thinking of brand name-dropping on your website for clicks? Think again. Read more about Trademark Protection.
In addition to Thriving Attorney, Darin M. Klemchuk is founder of Klemchuk LLP, a litigation, intellectual property, and transactional law firm located in Dallas, Texas. He also co-founded Project K, a charity devoted to changing the world one random act of kindness at a time. Click to read more about Darin Klemchuk's practice as an intellectual property lawyer.